Hard news catches readers. Features hold them. Without the analyses, comment and explanation provided by experienced journalists and pundits information attracts the interest only of those with a fervid interest in the issue.
Creating Value → Value Pricing
Agencies and brand marketers work on the premise that marketing communications can create awareness, brand favorability, and purchase intent.
Local Internet Marketing
It’s a must for every small business owner. Customers are putting away the yellowpages, and search on their computers and mobile phones to find everything from a local doctor to a nice restaurant. You want to rank for their search results, don’t you?
Marketing Strategy
A Focus on Market Research. Being diagnostic in marketing strategy and early discussions, and prescriptive in implementation and execution prepares foundation. Success is never fully achieved. What you thought was success, is really reaching a new perspective of what is still possible.
Progressive marketing tools are Personal Assistants to the Marketing Consultant. Mobile Internet Marketing is one new kid on the block.
Business Consultant
As a Business Consultant I improve my client’s conditions, increasing both individual and organizational performance. I create and implement marketing strategies that propel organizations beyond competitive challenges.
Customer Relations Consultant
As a Customer Relations Consultant I give buyers the user experience a mature personality wants. I answer questions before they get asked and strive for friendship and trust in every move my client takes.
If you’re not open for business, no one can buy from you
If you are not making sure your content is accessible from wherever people are, you have essentially closed your business.
Why Online Strategy Matters
Building a website needs to create a web experience. Nobody wants just another website.
A website is a marketing tool
Your webpages need a purpose - to retain people’s attention and help them with a problem they actually have. There is no point building an internet presence without thinking about how people will hear about you. A website is like a store. You need to advertise it. Start building with planning. Differentiate yourself from your competitors, give customers what they need and keep them coming back.
A website isn’t done when it’s done
Building is the beginning. How will you market it? Who will talk about it? Who will contribute to it? How will people engage with it? How easy it is to change? Will it be out of date in two months? Answer these questions before you start building.
The Internet – and consequently, digital marketing — is undergoing a sea change.
Millions of consumers are migrating away from the intrusive, impersonal one-to-many marketing practices of old and instead demanding a deeper and more meaningful engagement with the organizations and brands that court them. Organizations that fail to adapt, that stubbornly cling to outdated practices, don’t survive.
Marketing performance is at an all time low for many companies and it doesn’t have to be. Organizations often deal with this reality by blaming the agency and creating a revolving door of outsourced vendors (which can create more problems than it solves). Fixing the marketing machine requires new strategies to engage with potential customers, a skilled staff, structured and consistent measurement practices, and the right tools and infrastructure.
The fox shouldn’t guard the hen house. Let’s face it: Agencies, media, and other vendors have a vested interest in masking poor results. Senior marketing leaders need hard data, analysis and insight from an objective, third party.
Volatility is the new normal. Thomas Winterstetter helps small business entrepreneurs through consulting, coaching, planning and support to manage and lead in constant change.
If you have a specific issue in mind, for my opinion or a quote, please send a message. Briefly explain the problem, the time-frame and your budget. Expect to hear from me soon.
Culture
Simplicity, purpose, focus, silence, and joy. If these words convey meaning to you - I’ll be happy to talk.
